“Some sites are capable of generating publicity on a continuing basis. The crazy auctions that happen every day on eBay are an endless source of stories. A recent headline in the National Enquirer: “He buys $3 pickle jar at garage sale & sells it for $ 44,000.” (On eBay, naturally.)” — The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries, Laura Ries
The Super Bowl happened a few days back. If you’re reading this a few years from now for some reason, it was the one with Dr. Dre & Snoop and the Coinbase ad.
There’s the ads themselves and then there’s all the attention generated the next few days. It’s not quite winner take all, but there’s usually 1–3 winners of the night.
- The Coinbase QR code seems to have won the night. I thought it was just the echo chamber of my various algorithm but it seemed to be what neighbors and friends mentioned the next few days.
- All the electric vehicle ads blend together… and it’s impossible to watch them without thinking of Tesla.M
The goal of a Super Bowl ad is to have people writing stories about your ads.
NFTs are able to generate publicity on a regular basis because they overlap with a few different cultures. Each of those cultures has people on either side of an NFT debate.
Some think crypto is dumb and therefore think NFTs are dumb. Some think fashion is dumb and therefore think NFTs are dumb. Some think fashion is dumb but can relate to NFTs because of their link to technology.
Buying a $3 pickle jar and selling for $44,000 on eBay will make headlines. Snoop selling $44 million of his NFT collection will make headlines.
By the way, if you actually are reading this a few years from now, is it hilarious that NFT collections were making headlines for being worth $100k?
Is it hilarious because they’ve all gone to zero?
Or hilarious because it’d be silly to write about the norm?