Active Recall!

Podcasts, videos, and iPad art

Some lessons from buying a bunch of infoproducts

Lesson 1: Take action. If you take action on something in a free PDF you’ll be one step ahead of someone who  reads the content in a $3000 package without taking action. 

(In other words: Pause the cassette.)

(In other words pt. II: Just Do It.)

I haven’t done a good job taking action. One tiny step will be sharing some lessons that appeared in multiple courses that I bought.

  • Talk to experts. One of the courses starts with this early on. You need to reach out to an expert in your field and talk to them. They don’t have to be #1. (And probably shouldn’t be, because their time really is too valuable to spend with someone who doesn’t know what they don’t know.) So go for like #10. They can help you just as much. Talking to an expert accomplishes a few things. (1) You’ve done enough research to know who the expert is, (2) to talk to one expert you’ll likely need to reach out to multiple and experience rejection—and see that you can survive it no problem, (3) you’ve done research to make sure to ask them good questions to make sure you don’t waste that time.
  • Meditate. This came up in multiple courses, usually when it got to some module about focus. Increased focus seems to be the meditation benefit that works best on performance-oriented people who are skeptical about meditation. I wouldn’t call myself performance-oriented (okay I don’t think anyone actually does so maybe I could’ve used Type-A or workaholic or something like that) but increased focus is one of the reasons I want to practice meditation more next year. That, lower anxiety, and force projecting my body.
  • Share with others. All of the courses had some community aspect. I didn’t participate in most of them. Surprise: the course that I got the most out of was the one where I participated in the community. Next year I’ll participate more in communities. There’s a phrase called “Plus, Minus, Equal” or something like that. Anyway you should find someone who’s better than you (to teach you), someone who’s a few months behind you (to teach them), and people who are equal to you (to share the journey with). Communities help you find that entire range of people.

That’s pretty much a list of things that I should’ve stopped the cassette for and didn’t. I’ll make next year different.

Pause the Cassette Now

The post title is taken from one of the chapter titles in “Iterate and Optimize” by Sean Platt and Johnny B. Truant with David Wright:

But there were always sections in those audiobooks where the narrator asked me to “pause the cassette now” (yes, cassette) and do something. Like making a list of my strengths, weaknesses, aspirations, or goals. Those parts were annoying. I just wanted to get to the later parts where they told me how to make money.

With the year winding down I’m realizing that I didn’t pause the cassette enough.

Not pause as in meditating or anything like that. (Though I should do that more.) Pausing as in stopping the intake of information and taking action on it.

Earlier this year I spent—okay let’s just say hundreds of dollars—on a course about performance. (Mostly aimed at knowledge workers.) You can figure out which course it was. The content is great. My execution was poor.

That title is from a book I started reading by the creators of The Self-Publishing Podcast. I bought their book “Write. Publish. Repeat.” and bought “Iterate and Optimize”. That’s the 1st and 3rd in their nonfiction series and I’m sure I’ll end up buying the 2nd.

The first book I bought by them was an audiobook called “The One with all the Writing Advice”. It’s about storytelling on the TV show Friends. (Ross and Rachel’s series-length story arc, why Joey stopped cooking bolognese, etc.) That book is just one of the entryways the team has into their funnel. It’s great that the internet has created a culture of transparency. Readers benefit by learning from experts and experts benefit by building a global audience.

“Stop the Cassette Now” is about how Johnny used to listen to self help gurus back when they were on cassette tapes. You still see this in a lot of books where it says you need to pause here and actually go through the activity.

I weighed a lot of options, made pro con lists, and then bit the bullet on that $497 course. That was at the beginning of the year. At the end of the year I bought a similar course on habits without thinking about it much at all.

It’d be great if I could tell you that for $97 I can tell you the secret that got me to be a baller in only 10 months. But that didn’t happen. I got sucked into this vortex of info products.

It wasn’t entirely a waste of money. (Just partially.) I have a couple in mind that I’ll get next year, otherwise I’ll be re-doing some of the courses that I bought this year. This time around I’ll pause the cassette.

29: P-Rex and a return to The Magic Window

Sun’s up, what’s up! That won’t be changing. Some of the show will be changing though. We’re going to try something new. Instead of one book a week we’re going to try switching our focus to podcasts. A podcast about podcasts.

What’s the new format?

Here’s the new format:

  • Opening: We’ll start with the usual intro and then say something like “So whatcha listening to?” or like “Heard anything cool lately?” and get into it.
  • Recommendations: We’ll each recommend 2 podcast episodes (so 4 total)
  • Borrow a segment: From one of the podcasts, we’ll try using one of their segments.
  • The magic window: The last segment will be the magic window where we’ll talk about that 9-12 year old range and come up with some kind of favorite thing from then.

What wasn’t working with the old format?

We did a lot of book-of-the-week episodes. Like 24 of our episodes were about a book. Some were better than others. Here are some things that didn’t work:

  • We can’t read a book every week: The best episodes were the ones where we all read the entirety of the book and we outlined things and were ready to go. It was also when we actually talked about the book itself. Sometimes we would take high level themes from the book.
  • We didn’t connect with authors at all: I never felt comfortable even as much as sharing something in a tweet with an author because, as mentioned, we didn’t actually talk so much about the book in every case. This is a bit ridiculous because (a) it’s unlikely they’d even see the tweet at all and (b) I mean we did sort of talk about the book so if someone was sort of talking about something I made I’d probably find it interesting at least.
  • It wasn’t exactly the right niche: I listen to a lot of podcasts and none of them are about discussing nonfiction books. People writing those books actually do interviews on podcasts to promote their books. That’s more interesting than listening to a book summary. I always wanted this podcast to be a non-interview one because some of my favorite podcasts have been non-interview podcasts with 2-3 friends. (Half-baked Ideas with David Jacoby and Kevin Wildes, TADPOG: Tyler and Dave Play Old Games, Joe Rogan when he has Joey Diaz on, Bill Simmons with Cousin Sal or Joe House.)

We aren’t as accomplished or entertaining as those people but I want to aim toward that instead of aiming toward the great interviewers. (Some of the people mentioned are also excellent interviews.)

What the magic window episode revealed

More of my friends commented on the magic window episode than any others. (Which is to say that any commented at all.) My guess is that it was just more interesting to hear about than a self-development book that you’d need to spend money on to read.

At the same time, if we do want to talk about a book, we can talk about a podcast that the author appeared on. I didn’t count it up but I’m sure 80% of the books we talked are written by authors that appeared on some podcast.

I’m hoping this will tie in better with the videos I make and the posts I’m writing. This year was sort of unfocused just trying different things. It’s not wasted time. I have a better idea of what I enjoy making and what I enjoy having made. Making the podcast is the most fun of the different things, probably because talking to a friend is fun. Making the videos actually can be a little bit of a grind but it’s rewarding because strangers actually watch them. Writing posts is rewarding in a weird way because I do enjoy writing even though nobody reads them. And I’m okay with that.

We’ll try this for 8 episodes and see how it goes.

(We will also stop calling podcast recommendations P-Rex because once was enough.)

Book Notes: Four Seconds

Here are some thoughts on a few of my highlights from “Four Seconds” by Peter Bregman.

First, remember that good enough often beats perfect.

“To get your most important things done without losing your mind, stop trying so hard and aiming for perfection. Instead, try racing as quickly as you can through the next phase of work. Spending less time on it might just make it better.”

I’ve been thinking about first drafts lately. For the past year I’ve bought into the idea of writing two crappy pages, the down draft, the vomit draft, and every other name it has.

Still, I don’t think I had the right speed in mind. Sometimes I’ll write a draft and do some minimal editing as I go along. I’m going to try removing even that amount of editing. Then I’ll have revise and rewrite at least once.

The above excerpt also reminds me of the recommendation that you can capture your voice better if you’re writing quickly. I experimented with writing emails daily and practiced by just sending them to a friend. Re-reading them, it’s clear that I wrote different.

It was some combination of (1) writing quickly, (2) writing casually in an email compose window, and (3) intentionally hamming it up while writing.

Speed can help.

Here’s another idea I’ll try to keep in mind as the new year approaches:

Fight the urge to fill every empty moment in your day, especially if you need to be extra-productive or creative for a task. Our best ideas typically come to us when we are being unproductive.

Take more showers, some long walks, and some time to not do anything at all. There was a New York Magazine article last year on productivity that I need to dig up and re-read.

It pointed out how ridiculous productivity culture has become. You make your work efficient to free up time to fill up with more work and now you have more to make more efficient.

To what end?

So the question is, Have you structured your environment—your life—so that you are more likely to accomplish your most important priorities?

Through reading many body-dysmorphia inducing male fitness magazines through the years, I’ve seen how effective changing your environment can be. (Put a mirror in your kitchen and 6 other weird tricks!)

I ate pretty strict paleo a few years ago and the biggest takeaway is that you need to remove items completely. Or you’ll eat them eventually. I always took weird joy in seeing my kitchen bare of any bad snacks. As a result, I didn’t eat bad snacks at home. (That was when I was at my healthiest.)

The other aspect of the above passage is that you need to know what your most important priorities are in the first place. (And also to recognize that the plural “priorities” is a contradiction.)

I’ll be reflecting as the year comes to end. I’ll see what I can do to create an environment that encourages terrible (but quick!) first drafts.

Stories we believe in

Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.

What are some stories we believe?

One of the best things in Sapiens is that it points out the stories we believe that we don’t even realize are stories at all.

Bitcoin is a hot topic right now. Most people don’t actually know how it works. (Not that I do, either.) Most people can wrap their head around the idea that Bitcoin is a story. If you’ve followed along you’ve seen it’s value rise from nothing other than the belief that it will someday be used widely. (Or just the belief that enough other people believe in it.)

What you might not wrap your head around as quickly is that currencies around the world are also just stories. That $1 bill in your wallet is only worth anything because the world collectively believes in the story.

The world economy is built on the stories of debt and credit.

In The Dark Knight Rises, Bane points out that he doesn’t believe in the story of money. His financier has zero power over him.

You might believe that the month you’re born in has an effect on your personality and place in life. That’s because of a story.

But which story?

Is it the story told by horoscopes tying birth months (roughly) to different personalities? Or is it the story Gladwell tells where birth month determines how big you are when you start competitive sports? (Slightly older kids are also slightly larger, get more of a coach’s attention, and then become part of a reinforcing cycle.)

What stories do you believe in?