Found this really inspiring. Matt Ragland talks about the importance of consistency in putting his channel together.
- He tested out different mediums. He ended up focusing on video because of how much he enjoyed it creatively. He found he was way better at connecting to people on video than in podcasts or through text.
- He didn’t fuss around on quality all that much. The time that it takes is way less than some of his friends. (He mentions a friend spending 30 hours for each video.) He knew that wouldn’t work for his own situation so he aimed for a system that helped him with stay consistent.
Over the past couple years (and over the past couple weeks, even) I’ve bounced around from trying to do audio, or text, or text and audio, or video, or timelapses, or a newsletter or every combination of those things. Now I’m trying to get back to good old blogging because it’s the place that lets me share with the least friction. (On this episode, Ragland mentions working the “consistency muscle”.)
I liked what Darrell (host of Copyblogger FM) shared: consistency will take you much farther than passion will.
I’m making up these numbers, but I’d say it’s worth the tradeoff to lower the quality, say, 30% if it results in being 300% more consistent.